Start from a retail anchor
Use a retail price that already reflects your customer-facing positioning.
WHOLESALE TOOL
Wholesale Pricing Calculator
Estimate a wholesale price from your retail price, then check whether the discount still leaves enough room for profit.
Calculator
Enter your numbers below. Results update automatically.
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Use minimum order quantities and payment terms separately when negotiating a wholesale deal.
Results
Use these numbers as a starting point for your pricing decision.
Wholesale price per unit
$0.00
Based on your retail price and wholesale discount.
Wholesale profit / unit$0.00
Wholesale margin0.0%
Order revenue$0.00
Order profit$0.00
REAL-WORLD EXAMPLE
Example: building a wholesale price
Suppose total unit cost is $10 and desired wholesale margin is 40%. The implied wholesale price is $16.67. If a retailer applies a 50% markup, suggested retail price is about $25. Test the retailer markup to make sure both sides have enough room.
Practical tip: Use your own costs and fee assumptions before making a pricing decision.
HOW IT WORKS
Test whether a wholesale discount still works
Wholesale pricing often starts from a retail anchor, but the math only works when the resulting price still covers your unit economics.
Subtract the wholesale discount
The discount is applied to retail price to create the wholesale unit price.
Check your actual margin
A large discount can look attractive to a buyer while quietly removing most of your seller margin.
FORMULA
Understand the calculation
Knowing the formula makes it easier to adjust the tool to your own business model.
Wholesale price = retail price × (1 − wholesale discount)
Wholesale profit = wholesale price − unit cost
Wholesale margin = wholesale profit ÷ wholesale price
FAQ
Common pricing questions
What wholesale discount should I use?
There is no universal percentage. Your costs, order size, payment terms, retailer margin expectations, and brand positioning all matter.
Should shipping be included?
Include shipping when you are absorbing it as part of the wholesale unit economics.
What if the wholesale price is below cost?
That means the current discount or cost structure does not work. Reduce costs, change the retail anchor, or use a smaller discount.
RELATED TOOLS
Keep working the numbers
Use these related calculators to check the next part of your pricing decision.
Want a repeatable pricing workflow?
Use the free calculator for a quick estimate, then move your products into the full Pro Excel workflow.