Markup starts with cost
A 100% markup means adding an amount equal to the cost.
PROFIT TOOL
Markup Calculator
Calculate a selling price from cost plus markup, and instantly see the profit and implied margin that percentage creates.
Calculator
Enter your numbers below. Results update automatically.
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Markup is a pricing method, not a guarantee that the resulting price is competitive.
Results
Use these numbers as a starting point for your pricing decision.
Selling price
$0.00
Cost plus the markup percentage you entered.
Markup amount$0.00
Profit per item$0.00
Implied margin0.0%
Revenue × quantity$0.00
REAL-WORLD EXAMPLE
Example: from $12 cost to a selling price
If a product costs $12 and you apply a 75% markup, the markup amount is $9 and the selling price is $21. That $9 profit is a 42.9% margin on the selling price. A 75% markup therefore does not mean a 75% profit margin.
Practical tip: Use your own costs and fee assumptions before making a pricing decision.
HOW IT WORKS
Turn cost into a selling price
Markup is one of the simplest pricing methods: start with cost and add a percentage. The important detail is remembering that markup and margin measure different things.
Price is cost plus markup
Selling price = cost + markup amount.
Margin will be lower than markup
Because margin is measured against the larger selling price.
FORMULA
Understand the calculation
Knowing the formula makes it easier to adjust the tool to your own business model.
Markup amount = cost × markup%
Selling price = cost × (1 + markup%)
Implied margin = markup amount ÷ selling price
FAQ
Common pricing questions
What does a 100% markup mean?
It means the markup amount equals the cost. A $20 cost with 100% markup gives a $40 selling price.
What margin does a 100% markup produce?
A 100% markup produces a 50% margin before other costs.
Should I price handmade products with markup alone?
Markup is a useful starting method, but handmade sellers should also consider labor, overhead, fees, market positioning, and demand.
RELATED TOOLS
Keep working the numbers
Use these related calculators to check the next part of your pricing decision.
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Use the free calculator for a quick estimate, then move your products into the full Pro Excel workflow.