Use quantity to estimate the total profit on the order. For larger wholesale requests, compare the result with your production capacity, payment terms, and minimum order size.
Enter your unit cost before packaging and seller-paid shipping, then add those costs separately. This keeps the calculation transparent and makes it easier to see which part of the order is reducing your margin.
A simple starting point is to apply a wholesale discount to the normal retail price, then check whether the resulting wholesale price still covers every cost you expect to absorb.
How to Set a Wholesale Price
Wholesale pricing checks
- Retail price and wholesale discount
- Unit production or sourcing cost
- Packaging and seller-paid shipping
- Order quantity and resulting total profit
How this calculator works
Example
At a $40 retail price with a 50% wholesale discount, $16 unit cost, $1 packaging, and no seller-paid shipping, wholesale price is $20, profit is $3/unit, and margin is 15%.
Important assumptions
Results are planning estimates. Replace the default assumptions with your actual costs, rates, shipping arrangements, discounts, and sales volume. Marketplace and payment fees can change over time.