Use the target profit margin to work backward from what you want to keep. The result is a planning price, so compare it with your market, product positioning, and actual checkout costs before publishing a listing.
Then enter the fee assumptions that fit your situation. This calculator keeps the percentage fees and fixed fee editable because marketplace and payment costs can vary by seller, location, and fee structure.
Start with the full cost of one finished item, not just the materials. Include labor, packaging, shipping you absorb, and any other per-item costs you need the sale to cover.
How to Price Products on Etsy
What to check before you publish an Etsy price
- Your complete cost per item
- Your seller-paid shipping and packaging costs
- The fee rates that actually apply to your shop
- The profit margin you want after selling costs
How this calculator works
Example
With $16.50 in product cost, 6.5% transaction fees, 3% processing, a $0.25 fixed fee, and a 30% target margin, the estimate is about $26.38, with about $7.91 profit.
Important assumptions
Results are planning estimates. Replace the default assumptions with your actual costs, rates, shipping arrangements, discounts, and sales volume. Marketplace and payment fees can change over time.