Start with the product
Include materials and the labor that actually goes into one item.
ETSY SELLER TOOL
Etsy Pricing Calculator
Estimate a selling price from your real product costs and a target profit margin. Adjust the fee assumptions to match your own shop and market.
Calculator
Enter your numbers below. Results update automatically.
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This is profit as a percentage of the final selling price.Use editable fee assumptions rather than hard-coding one marketplace rate.
Results
Use these numbers as a starting point for your pricing decision.
Required selling price
$0.00
Designed to cover costs, percentage fees, fixed fees, and your target margin.
Total cost before fees$0.00
Estimated profit$0.00
Estimated fees$0.00
Profit margin0.0%
REAL-WORLD EXAMPLE
Example: pricing a $28 handmade item
Suppose materials cost $6, labor $5, packaging $1.50, seller-paid shipping $4, percentage fees 6.5%, fixed fees $0.25, and target margin 30%. The calculator solves for a price that covers these assumptions. If the result is too high for your market, test lower costs, a different shipping arrangement, or a different target margin instead of guessing.
Practical tip: Use your own costs and fee assumptions before making a pricing decision.
HOW IT WORKS
Build a price from the bottom up
Start with costs, then account for selling fees and the margin you want to keep.
Add business costs
Packaging, seller-paid shipping, and similar per-order costs belong in the calculation.
Work backward from margin
A target margin changes the selling price rather than simply adding a percentage to cost.
FORMULA
Understand the calculation
Knowing the formula makes it easier to adjust the tool to your own business model.
Selling price = (cost before fees + fixed fees) ÷ (1 − percentage fees − target margin)
FAQ
Common pricing questions
Do I need exact Etsy fees here?
Use the fee inputs that match your own shop. Platform fees can vary by seller, location, payment setup, and other circumstances, so this calculator keeps those assumptions editable.
Should I include shipping?
Include the portion of shipping that you pay from your own revenue. If the buyer pays shipping separately and it fully covers your shipping cost, you can leave seller-paid shipping at zero.
What is the difference between markup and margin?
Markup is calculated from cost. Margin is calculated from selling price. A 100% markup produces a 50% margin before other selling costs.
Why is the required price sometimes zero?
If percentage fees plus your target margin reach 100% or more, there is no mathematical price that can satisfy those assumptions. Lower the fee estimate or target margin.
Is this an official Etsy calculator?
No. It is an independent planning tool from Simple Tool Works and does not use private Etsy account data.
RELATED TOOLS
Keep working the numbers
Use these related calculators to check the next part of your pricing decision.
Want a repeatable pricing workflow?
Use the free calculator for a quick estimate, then move your products into the full Pro Excel workflow.