Start with one unit
Unit economics make pricing and sourcing decisions easier to compare.
PROFIT TOOL
Product Profit Calculator
Estimate the real profit from one product and then scale that number across your expected sales volume.
Calculator
Enter your numbers below. Results update automatically.
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Keep your cost definitions consistent when comparing products.
Results
Use these numbers as a starting point for your pricing decision.
Profit per unit
$0.00
After unit cost, percentage fees, shipping/fulfillment, and allocated fixed cost.
Revenue × units$0.00
Total profit$0.00
Profit margin0.0%
Total fees$0.00
REAL-WORLD EXAMPLE
Example: estimating profit on 100 units
Imagine 100 units sell for $24 each. Unit cost is $8, shipping allocation $2, platform and payment fees 8%, and advertising $1.50 per sale. The calculator converts those assumptions into revenue, total costs, profit, profit per unit, margin, and return on cost.
Practical tip: Use your own costs and fee assumptions before making a pricing decision.
HOW IT WORKS
Move from unit economics to total profit
A product can look profitable on one sale and still produce weak business economics at scale. This tool connects the two views.
Add fees and fulfillment
Revenue is not profit once percentage fees and delivery costs are included.
Scale by units sold
Multiplying unit profit by expected volume shows the impact of your sales plan.
FORMULA
Understand the calculation
Knowing the formula makes it easier to adjust the tool to your own business model.
Profit per unit = selling price − product cost − percentage fees − shipping/fulfillment − allocated fixed cost
Total profit = profit per unit × units sold
FAQ
Common pricing questions
Should I include labor?
Yes, include labor in product cost if it is a direct cost of producing the item.
What is allocated fixed cost per unit?
It is a simple way to spread recurring business expenses across the units you expect to sell.
Why use expected units sold?
Because unit profit alone does not tell you how much the product contributes to the business overall.
RELATED TOOLS
Keep working the numbers
Use these related calculators to check the next part of your pricing decision.
Want a repeatable pricing workflow?
Use the free calculator for a quick estimate, then move your products into the full Pro Excel workflow.